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Last updated: 9 October 2026

This policy explains how Stour Estates collects, uses and protects your personal information when you use www.stourestates.co.uk or use our property sales, land, valuation and auction services.

1. Who we are

Stour Estates is an estate agent covering Bournemouth, Poole, Christchurch, Ferndown and the surrounding BH postcodes. We are the data controller for the personal information described in this policy, which means we decide how and why it is used.

We handle your information in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

2. Information we collect

Depending on how you deal with us, we may collect:

We do not ask for special category data (such as health or ethnicity). If you choose to share it, for example to explain why you need to move, we use it only for that purpose.

3. How we collect your information

4. How we use your information and our lawful basis

The law requires us to have a lawful basis for each use of your information.

What we use it forLawful basis
Valuing, marketing and selling your property, and arranging viewingsContract, or steps taken at your request before a contract
Matching buyers to properties and passing offers to sellersContract / legitimate interests (running a property sales business)
Answering enquiries sent through our website, phone or emailLegitimate interests
Managing your website account and saved propertiesContract
Identity and anti-money laundering checksLegal obligation
Keeping records for tax, accounting and regulatory purposesLegal obligation
Sending property alerts, newsletters and marketing emailsConsent (you can withdraw it at any time)
Considering job and associate scheme applicationsSteps taken at your request before a contract
Improving our website and measuring its useConsent (for non-essential cookies)
Handling complaints and legal claimsLegitimate interests / legal obligation

We do not make decisions about you based solely on automated processing.

5. Who we share your information with

We never sell your personal information. We share it only where needed to provide our services or meet legal duties:

Our service providers may only use your information on our instructions and must keep it secure.

6. Cookies

Cookies are small files saved on your device when you visit a website. We use:

You can accept or reject non-essential cookies through our cookie banner and change your choice at any time. You can also block or delete cookies in your browser settings, although some parts of the site may then not work properly.

7. How long we keep your information

We keep personal information only for as long as we need it:

InformationHow long we keep it
Sale and transaction records6 years after the sale completes (limitation period for legal claims)
Identity and anti-money laundering records5 years after our business relationship ends, as the Money Laundering Regulations require
Enquiries that do not lead to an instruction2 years from your last contact
Website accountUntil you delete it, or 2 years after your last login
Marketing listUntil you unsubscribe
Unsuccessful job applications6 months after the role is filled

After these periods we securely delete or anonymise your information.

8. Keeping your information secure

We use appropriate technical and organisational measures to protect your information, including an encrypted (HTTPS) website, password-protected systems, limited staff access and secure storage of paper documents. No method of sending data over the internet is completely secure, but we will tell you and the ICO about any serious data breach where the law requires it.

9. Transfers outside the UK

Some of our service providers may store data outside the UK. Where they do, we make sure the information is protected, either because the country has UK adequacy status or because the provider has signed the ICO-approved International Data Transfer Agreement or equivalent safeguards.

10. Your rights

Under UK data protection law you have the right to:

To use any of these rights, email info@stourestates.co.uk or call 01202 287847. There is normally no charge, and we will reply within one month. We may need to confirm your identity first. Some rights do not apply where we must keep information by law, for example anti-money laundering records.

11. Marketing

We will only send you property alerts or marketing emails if you have agreed to receive them. Every email includes an unsubscribe link, or you can contact us to opt out.

12. Links to other websites

Our website links to other sites, such as property portals, Facebook and GetAgent. We are not responsible for how those sites handle your information, so please read their privacy policies.

13. Children

Our services are not aimed at children under 18, and we do not knowingly collect their information.

14. Complaints

If you are unhappy with how we have used your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO):

15. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated shown at the top.

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